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The first Audi was manufactured in 1910. Named after the Latin version of founder's August Horch's last name (Horch means 'Hark!' in German), the company later merged with DKW, Horch (whom August originally founded and was later ousted), and Wanderer to form the Auto Union. Audi's now well-known "interlinking rings" represents those companies.

In the mid 1960s, Daimler-Benz obtained controlling shares of Auto Union which it sold to Volkswagen. Today's Audi AG would emerge in 1969, when Auto Union merged with NSU, a motorcycle manufacturer, to form "Audi NSU Auto Union AG". The company would later drop the Auto Union and NSU from its official
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